Why Custom Website Design Is Better Than Templates?

Why pay developers a hefty sum of money when you can simply purchase a site template for a lot less than that. This is an argument we often get to hear, and that statement is wrong on so many levels. It’s like asking why to buy a tailor-made suit when you can just buy a ready-made one. The reasons why are plenty. Today, we are going to settle this argument once and for all.

Today, we will tell you about the 6 reasons why custom-designed websites are better than the ones built on top of a template. We will also talk about if it’s right for your business and a lot more, but before we do that, let’s spare a few minutes to understand the basic concept of both.

What are Custom Design and Template Design?

In plain words, a custom-designed website means a site that has been built from scratch exactly the way its client wanted it to be. A custom-designed website never employs the use of any pre-built components, and everything is designed by the development team for a perfect look and feel. There are various web design service providers in the USA that can deliver a custom-designed site.

However, there are many organizations that provide the entire template needed to design a website for a small fee. This cuts the development time by half or even more as any changes made for the site are done on top of the template. So, it’s also quite cost-effective.

But there are reasons why many businesses would rather pay more to get a custom-designed website.

6 Reasons Why Custom Website Design is Better Than Templates

Here are the 6 reasons why your business should prefer a custom-designed website rather than a site built on top of a pre-built template.

  • Designed Just For Your Business

When you employ the use of custom web development services, to design a custom-designed website, you can rest assured, know that it will be designed exclusively for your business. You can ask for any specific implementation, and it will be done exactly the way you want it to be. Basically, you can have all the features you want, giving you a competitive edge over the competition.

  • It is Aligned With Your Business’s Ethics and Goals

You can implement bold design choices that would highlight your business’s ethics and bring it more in line with Gen-Z followers. This will surely get you noticed. Or go subtle with a professional design. You know what they say. The sky is the limit.

  • A Design That Is Unique To Your Business

The issue with going with a template-based design is that your site will look similar to many other websites that have also used the same template. With a custom-designed website, your website’s design will be completely unique to your business.

  • Built To Scale and Perform

Pre-built templates often lack the resources to scale according to the growing demands of corporates. On the other hand, custom-designed websites are built with a growth-driven design methodology and offer better scalability.

  • Quality Assurance

While pre-built templates often go through rigorous testing before being published, they cannot be optimized for every hardware and web host out in the market. Custom-designed websites, however, are built specifically for your system and so offer greater quality assurance. Eternitech, one of the top website development services in the USA, offers the highest quality assurance.

  • Easier Maintenance and Analysis

Many pre-built templates offer lucrative deals but cannot offer proper support, which makes it difficult to diagnose potential issues which may plague your systems in the near future. On the other hand, a custom-designed website is designed in-house and offers greater support, not to mention easier maintenance. Eternitech, one of the top website development services in the USA, offers the highest quality. 

Custom Design or Pre-built Template Design

Should You Go For Custom Design or Pre-built Template Design?

We are at an age where every business is online, and not having a website means you will lose a ton of customers. This is why every new business wants to have a website, which is when they are faced with this ultimate challenge, get a custom-designed website or just build one on top of a pre-built template. The answer is it depends, honestly.

If you have a brick-and-mortar store and just want a website to extend your reach and grow online, then a website built on a template is just fine and also saves a lot of money. However, if you are an IT firm that believes in providing IT solutions to your clients, then your organization definitely needs a custom-designed website from an experienced website design company in the USA.

Having a website that is built on top of a template would send a message that your organization is not very experienced in this line of work and may not be up to the task. But if you have a custom-designed website, it would go the extra mile to show just how committed your organization is to this line of work.

So, whether you should go for a custom-designed site or a website built on top of a template depends directly on what your business is and what you want out of a website. If you want a recommendation, Eternitech is among the best web design company in the USA and they come highly regarded.

Pros and Cons for website design

A Quick Look At The Pros and Cons of Each

  • Custom-designed Website


  1. It can provide your organization with a unique design language. It gives you an edge in terms of customization and overall design theme.
  2. Custom-designed websites are often more SEO-friendly and rank higher on the search engine when you choose only the best website design services in USA.
  3. A custom content management system (CMS) allows IT Administrators to keep the site updated with unique content remotely.


  1. Requires significant funding to get the project started, which may not be possible with startups.
  2. It requires a lot more time as everything has to be designed from scratch.
  • Website Built On Top of Templates


  1. If time is of the essence, then you should build your website using pre-built templates. Since the template is already designed, more than half the work is already done, saving precious time.
  2. You don’t need to hire professional custom web design services in the USA to build the site. Anyone can do it, even someone who doesn’t have HTML or CSS-specific knowledge.
  3. It won’t break the bank.


  1. No unique design. Chances are, one of your competitor’s sites is also designed on the same template.
  2. They offer limited customization choices.


Your decision between a website template and a custom web design will typically come down to your business demands and personal preferences. As you can see, there are a lot of factors to take into account before selecting whether to construct a custom website. But with the right web developers, the process can become as simple as possible. If you are still confused with your decision you can take help from experts at Eternitech. Drop your query here and follow us on social media.   


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