When it comes to user experience, website speed and page load time are critical. One of the most aggravating aspects of a slow website is that it will harm the company’s reputation.
If your website speed reports are in yellow or worse in red. It’s time to improve the site speed optimization. If you don’t improve your site and business will suffer in terms of website traffic, leads, and revenue, because Google prioritizes speedy sites, when generating search results.
According to studies, the amount of time a user will wait before losing focus ranges between 0.3 and 3 seconds. If it takes longer than that for your website to display crucial information, the user will abandon it and possibly close the browser window. With the help of these 13 tips you can improve your site’s speed and ability to generate revenue for your company.
Without further delay let’s jump into the list.

1.Check page speed
The checklist of your site speed will completely depend upon your current page speed. What you’ll need to do to optimize and improve your page speed will be determined by your page speed report. Therefore, you should use a variety of trusted page performance tools to test your website.
1- Free Online Check Page Speed PageSpeed Insights
2- Paid/Free – GTmetrix
2. Reduce the number of HTTP request
The web browser uses HTTP requests to get different portions of the page from a web server, such as graphics, stylesheets, and scripts. Each request will have some overhead in establishing the connection between the browser and the remote web server, especially if HTTP/1.1 is used.
Furthermore, most browsers have a restriction on the number of simultaneous network requests, so if you have a large number of requests queued, some of them will be rejected if the queue is too lengthy.
The first thing you should do is eliminate requests that are simply unnecessary. What is the minimum render time required for your website? Find that out, and load only the necessary external resources.
3. Assess mobile-friendliness
You should also test your website’s mobile-friendliness in conjunction with the page speed test. Therefore the developer should be well versed to create speedy mobile website because Google employs a mobile-first index. For instance, if you have a fast desktop site but a slow mobile site, it will definitely hard to rank in search results pages, as a result it will reduce traffic and the capacity of your website to produce sales and leads from that visitors. Today mobile friendly website is necessity. Therefore, you’ll need to do some more measures in addition to the ones included in our website performance checklist.
4. Audit server response time
Your PageSpeed Insights score, as well as your user experience, might be harmed by a delayed response time from your server. That’s because your server is in charge of determining when your page begins to load — it responds to requests to do so.
5. Minifies and combine files
To speedup your website you need to start working on lowering the number of requests your site receives. Your HTML, CSS, and JavaScript files are the best place to start.
These are crucial files since they determine the appearance of your website. They also increase the number of queries made by your website each time a person accesses it. This amount can be reduced by “minifying” and consolidating your files. As a result the size of each file, as well as the total number of files can be reduced easily.
6. Asynchronous loading for CSS and JavaScript files
You may also optimize the way some of your files load on your pages once you’ve minified and merged them. CSS and JavaScript scripts can be loaded in one of two ways: synchronously or asynchronously.
7. Need to remember about CDN
While a CDN is an optional item on your site speed checklist, it can have a significant impact on page speed. A CDN enhances page speed by allowing visitors to access your material more quickly.
Because a CDN maintains your website or content across various data centres across the world. This is the case when someone accesses your website, your CDN serves it from the nearest data centre.
8. Remove unnecessary plugins
For businesses that utilize a content management system (CMS) like WordPress, Shopify, or Joomla. They should choose the impactful wordpress speed optimization service, because great service always helps to skyrocket your business.
9. Defer javascript loading
Deferring a file’s loading means deferring it till after other parts have loaded. Deferring larger files, such as JavaScript, ensures that the remainder of your content loads quickly. If you have a WordPress site, you can quickly activate deferred JavaScript loading with the WP Rocket plugin. Simply select “Load JS files postponed” from the drop-down menu, and you’re good to go.
10. Removing server response time
The time it takes for your DNS query is one of the most important elements in how quickly your page loads. A DNS, or domain name system, is a server that maintains a database of IP addresses and hostnames. When a user types a URL into their browser, it is translated by a DNS server.
11. Minify CSS, JavaScript, and HTML
Optimize your CSS, as well as your HTML and JavaScript, in addition to deleting unneeded CSS. However, this process does not require manual work and you can save your time by using following tools like.
These tools will delete all the extra spaces, commas and other unnecessary things. All these tools are best for website speed optimization online.
12. Compress images
You should compress your site photos in addition to your CSS, HTML, and JavaScript files. Avoid utilising the programmes described above, such as Gzip or 7-Zip, when compressing photos. Instead, use an image compression application such as Squoosh, Kraken, or Smush. You can also compress your photographs for the web using a photo editing tool like Adobe Photoshop.
13. Enable browsing caching
For recurrent users, browser caching is a useful strategy for increasing page speed. Allowing browsers to “cache” or save page information, including pictures, JavaScript, and CSS, so that when a user comes to your website, the browser may use that information to render the page faster, known as browser caching. Are you unsure whether your website makes use of browser caching? Use a free browser extension like YSlow to check. If your site employs browser caching, YSlow will calculate when the cache expires — or when browsers should erase the saved information.
Conclusion
Page speed is critical to your business’s online performance. Even if you operate entirely online, your website is critical to generating leads for your company. That is why a site speed performance checklist is so important.
Our in-house development team at Eternitech can assist your firm in improving page speed. Your company’s website’s speed will be assessed and improved using our page speed optimization services.